Job Title
Digital Marketing Specialist
Field of Work
Marketing - Advertising - E-Commerce
Minimum Education Level
Bachelor/ License Degree
Responsibilities
Develop and Execute Marketing Campaigns:
Plan and implement comprehensive digital marketing strategies.
Design and manage multi-channel campaigns, including email, social media, SEO, PPC, and content marketing.
SEO and SEM Management:
Perform keyword research and optimize website content for search engines.
Monitor and improve website performance using SEO tools like Google Analytics and SEMrush.
Manage pay-per-click (PPC) advertising campaigns, ensuring ROI.
Content Creation and Optimization:
Collaborate with content writers and designers to create high-quality, engaging, and optimized content for blogs, websites, and social media.
Update and maintain content calendars.
Social Media Strategy:
Develop social media strategies to build brand awareness and drive engagement.
Create, schedule, and analyze posts across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Email Marketing:
Plan, execute, and monitor email marketing campaigns.
Build and segment email lists to ensure targeted messaging.
Analytics and Reporting:
Track, measure, and report the performance of campaigns and digital marketing channels.
Use data insights to refine strategies and improve future campaigns.
Website Management:
Maintain and update website content.
Ensure websites are user-friendly, mobile-responsive, and optimized for conversions.
Collaboration Across Teams:
Work with sales, design, and content teams to align digital marketing efforts with overall business goals.
Coordinate with external agencies or freelancers when necessary.
Market Research and Trends:
Stay up-to-date with the latest digital marketing trends, tools, and technologies.
Analyze competitors and industry trends to identify opportunities.
Ad Budget Management:
Allocate and manage advertising budgets effectively.
Optimize campaign spending to maximize ROI.
Lead Generation and Conversion:
Develop strategies for attracting leads and converting them into customers.
Monitor and optimize conversion rates across digital platforms.
Compliance and Ethical Practices:
Ensure digital marketing practices comply with industry regulations (e.g., GDPR, CAN-SPAM).
Maintain ethical standards in advertising and communication.
A/B Testing:
Conduct experiments to test the effectiveness of different digital marketing approaches.
Use test results to refine campaigns and improve performance.
Customer Engagement and Retention:
Implement strategies to nurture and retain customers through loyalty programs or personalized content.
Manage customer feedback and online reviews.
Qualifications
Education and Experience
Educational Background:
Bachelor degree in Marketing, Business Administration, Communications, or a related field.
Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot, or Meta Blueprint) are a plus.
Experience:
2+ years of experience in digital marketing or a related role.
Proven track record of managing and optimizing successful digital campaigns.
Skills and Competencies
Technical Skills:
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Instagram ads, Snapchat Business ads, TikTok Business ads, X Ads, LinkedIn Ads, Hootsuite, Mailchimp).
Strong understanding of SEO, SEM, and web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
Basic knowledge of HTML, CSS, and website management systems (e.g., WordPress).
Analytical Skills:
Ability to interpret data and generate actionable insights.
Strong skills in A/B testing and campaign performance tracking.
Creativity and Content Development:
Excellent writing and editing skills for creating engaging content.
Experience in graphic design or familiarity with tools like Canva, Adobe Photoshop, or Illustrator is a plus.
Social Media Expertise:
Deep understanding of social media platforms, trends, and best practices.
Experience in creating and managing paid social campaigns.
Communication and Collaboration:
Excellent verbal and written communication skills.
Ability to work cross-functionally and collaborate with diverse teams.
Project and Time Management:
Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
Experience in project management tools (e.g., Trello, Asana, or Monday.com) is a bonus.
Personal Attributes
Strategic Thinking:
Ability to plan long-term strategies and align digital marketing goals with business objectives.
Problem-Solving:
Innovative mindset and ability to solve challenges creatively.
Adaptability:
Flexibility to adapt to new tools, trends, and market changes.
Attention to Detail:
High level of accuracy in campaign execution and reporting.
Passion for Digital Marketing:
Enthusiasm for staying updated with the latest industry trends and technologies.
Specific Vacancy Requirements
Arabic and English communication
acceptable laptop, mobile, electricity and Internet
Salary and Benefits
Performance based bonus
About us
We specialize in delivering a wide range of digital services tailored to meet the needs of businesses. Our expertise includes:
Web and Mobile App Development
Web Design and Graphic Design
E-commerce Solutions for Websites and Mobile Apps
Search Engine Optimization (SEO)
Digital Marketing Strategies
Social Media Management
Our mission is to be a trusted partner for businesses, providing innovative solutions and professional services to help clients overcome challenges and make informed decisions.
Based in Istanbul, Turkey, we are committed to excellence and ensuring our clients achieve their goals.
Required employees number
1